New research from the Waste & Resources Action Programme (WRAP) has found four main barriers which stop people recycling more. The study outlines a series of simple steps to help local authorities overcome these.
The study found that the barriers are:
- Physical - when containers for collecting recycling are unsuitable; when there is no space for storage, when collections are unreliable; when people have no way of getting to recycling sites
- Behavioural - if people are too busy; if they struggle with establishing a routine for sorting out recycling; if they forget to put it out
- Lack of knowledge - not knowing which materials can be recycled; not understanding how their local scheme works
- Attitudes and perceptions - not believing recycling is good for the environment; not wanting to sort waste; not feeling personally rewarded for recycling
WRAP found that very different messages and actions are needed by local authorities to overcome these barriers. These will include: improving recycling collection services, providing better information and practical advice on how to use the service, and showing why taking part is worthwhile.
For more information: www.wrap.org.uk |
